The new London 2012 Olympics logo is, in my opinion, ghastly. It took me a while to actually recognise that it spelt out 2012 and even after that I don't really understand what it is supposed to portray - although there have been some rather rude suggestions in and out of the office today!
To be honest I am not sure why we needed a new logo in the first place. What was so wrong with the original London 2012 logo? But even more annoying is that it a cost of £400,000 of taxpayer to design! Surely this money could have been better spent on grassroot sports schemes which will help prepare young athletes for the Games and get others involved in sports as part of wider policies to combat crime and obesity?
There are much better designs to be found HERE, many of which highlight iconic images of London, would probably have taken half the time and for half the cost, and would at least have been appreciated and understood on the world wide stage.