McDonald's has launched a petition to get the dictionary definition of McJob changed. At the moment the Oxford English Dictionary describes a McJob as “an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector". The campaign is being supported by Sir Digby Jones, the former director general of the CBI and currently the Government's Skills Envoy, as well as politicians from all sides. I too very much support the campaign as someone who financed myself through university by working in the Folkestone store during recess.
As McDonald's put it themselves "This definition is out of date, out of touch with reality and most importantly is insulting to those hard-working, talented and committed people who serve the public every day in the UK. As the namesake for this derogatory term, this prejudice is felt most sharply by the 67,000 people who pursue careers and jobs at McDonald’s in the UK".
You can sign the petition HERE.